MINOT, N.D. – SRT Communications welcomed Kevin Cales on April 10 as the cooperative’s Director of Sales. Cales brings more than 10 years of experience driving growth, efficiency, and organizational performance across cooperative, retail, and energy operations.
Previously, Cales served as Vice President of Retail Operations for several years, promoted from Director of Ag Home Retail, with United Quality Cooperative in New Town, ND. He led multiple retail centers, sales in lumber, fuel, and ag, and millions of dollars of inventory across the business.
“Kevin has achieved an impressive track record in sales and operations,” said Cassidy Hjelmstad, SRT CEO and General Manager. “More importantly, he understands the cooperative model and will reinforce our commitment to member value by strengthening local relationships and optimizing the product mix we offer. We look forward to Kevin’s insights and leadership as we continue to innovate for our members.”
As Director of Sales, Cales will drive revenue growth, lead sales strategy, and build a high-performance culture while advancing the cooperative’s mission-driven, member-first focus. “I am excited to join SRT at this pivotal moment,” he said. “I look forward to leveraging my experience in the retail industry to accelerate our strategic growth and deliver innovative solutions that drive value for our patrons.”
Cales and his wife live in Minot and have three daughters. In his free time he enjoys biking, fishing, hunting, and hiking.
He succeeds Dan Roberts, who retired after more than 33 years with SRT.
SRT Communications, headquartered in Minot, North Dakota, is the state’s largest telecommunications cooperative and a multi-gig internet provider. Established in 1951, SRT employs roughly 180 people and serves more than 25,000 customers across north-central North Dakota. SRT built a fiber optic broadband network throughout its service area. Services include high-speed internet, phone, and security and surveillance systems for home and business. Learn more at www.srt.com.
