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Cassidy Hjelmstad Promoted to Chief Marketing Officer

Mar 09 2021

Cassidy Hjelmstad Promoted to Chief Marketing Officer

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MINOT, ND – Cassidy Hjelmstad has been promoted to chief marketing officer (CMO) at SRT Communications, Inc. Hjelmstad has served as the director of corporate communications since 2010, and will continue to lead SRT’s corporate communications and customer service and billing department while assuming the additional responsibilities of corporate officer.

SRT CEO and General Manager Steve Lysne said, “Cassidy has provided leadership in our most customer-facing departments, which has created relationships with our members that exemplify our mission at SRT. Cassidy has a wealth of expertise and plays an integral role in the direction of the company. We are confident that she will excel in her role as chief marketing officer.”

In her time at SRT, Cassidy has been instrumental in leading teams to implement effective strategies for product sales growth and exceptional member experience. With her data driven approach, Cassidy has directed marketing, education efforts, and digital strategy to increase customer acquisition and satisfaction on SRT’s growing fiber optic network.

Cassidy has a passion for integrating technology and rural economic development opportunities. She has contributed to national advocacy discussions promoting rural broadband availability as part of her work on the NTCA – the Rural Broadband Association Marketing Committee and Smart Rural Community Advisory Group.

Hjelmstad stated, “10 years ago, I began my SRT career. Since then, I have worked with countless employees, members, and community and industry leaders that have challenged me to become a better marketer, communicator, and leader. Each day, I get to work with and learn from some of the best in the industry, to whom we owe much credit for SRT’s continued growth and expansion. I look forward to the opportunity to continue SRT’s mission to meet and exceed the needs of the members and communities we serve.”

SRT Communications located in Minot, North Dakota is the state’s largest telecommunications cooperative. SRT is completing a fiber optic network build throughout its service area and offers Internet, Security, TV, Phone and Business Services. SRT has served north central North Dakota since 1951, employs nearly 200 people, and serves approximately 40,000 customers.

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PrevPreviousMarch Mania is Here. Play SRT’s Free Basketball Contest!
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March Mania is Here. Play SRT’s Free Basketball Contest!

Mar 08 2021

March Mania is Here. Play SRT’s Free Basketball Contest!

Pivot_MM21_FacebookCovers-Win

March Mania is finally here. It’s college basketball season and we are hosting a Pick-It March Maria contest! All customers and those living in our serving area are invited to participate in this fun, free online contest.

How Do I Sign Up for March Mania?

Simply visit srt.pickitchallenge.com to sign up, fill out your bracket for the upcoming men’s college basketball tournament games, and see how you compare with others in our community. This contest is free, and all participants have a chance to win one of several great prizes. Watch your name rise and fall (and hopefully rise again!) on the Leaderboard as games progress. It’s easy to play and no, you don’t have to be a basketball super fan to have a good time!

What Prizes Are Available?

You could win some great prizes! Here are the prizes we have for our contest winners:

  • 1st Place – POYANK HD 1080p WiFi Home Cinema Video Projector
  • 2nd Place – Amazon Fire 7” Tablet, 9th Gen. 16GB
  • 3rd Place – Roku Premiere Streaming Player

When Does the Contest Start?

Game match-ups are announced March 14 and the first bracket games start March 19. Be sure to sign up soon.

We hope to catch you on the Leaderboard! Want some more contest fun? Follow us on Facebook for a sneak peak at prizes. Good luck and get ready for some March Mania!

PrevPreviousTechnology Drives Farming Success
NextCassidy Hjelmstad Promoted to Chief Marketing OfficerNext

Technology Drives Farming Success

Mar 04 2021

Technology Drives Farming Success

kmot ag expo equip

We were excited to visit with area farmers and agriculture industry professionals at the KMOT Ag Expo and learn more about how they are utilizing technology in their operations.

When it comes to agriculture technology uses, farming has come leaps and bounds due to the significant increases in technology the past two decades. Twenty years ago, the operation of farm equipment was entirely the responsibility of the farmer sitting in the cab. Today, while there are still operators in the driver’s seat, the experience can be almost entirely automated through artificial intelligence, taking the pressure of driving and steering off the farmer, shifting their focus to the quality of their yield and fields.

Each year, SRT has a booth at the KMOT Ag Expo to showcase our fiber internet and how farms and ranches can connect to the world through high speed internet, as well as show how surveillance cameras can assist with farming and ranching. While SRT provides the backbone for connectivity, it’s the advances in the machinery, data, and equipment that are the star in today’s agricultural world. Jim Campbell of Gooseneck Implement stated, “There was a time when there was just farming, then there was precision agriculture, now it is back to farming. There is no longer non-precision farming, it’s all just farming.”

According to Campbell, two decades ago farmers focused on managing their farm. A decade ago, farmers focused on managing specific fields, with advances in technology allowing them to narrow data and information to improve each field. Today, farmers can focus on managing specific plants because of their access to real-time data, technology advancements, and precision agriculture.

Data collection and analysis is one of the largest advancements in farming that has allowed the industry to turn a corner in efficiency and effectiveness. Internet connections play a key role in this and Katie Wirt, Customer Success Manager at Farmers Edge, talked about how her job has been made easier. Wirt described the process of uploading, collecting and analyzing data for farmers and how that impacts the success of yields. Katie’s job is to ensure that her customers are getting all the information about what is working, what is not working, and how crops are responding to changes in conditions to allow them the opportunity to fix issues that they otherwise may not have known were happening until it was too late. This is done through satellite imagery and drone usage, allowing the farmers to see and analyze the data, sometimes without having to set foot in the field.

“You need as much data as you can get to be as efficient as possible”, said Charlie Adams, of Hefty Seed Company. Access to the data allows people like Adams to make suggestions, adjustments, and improvements to the products they offer to increase and improve yields.

Adams is embracing each update to technology in the farming industry because he acknowledges the positive impact it makes on output and efficiency, which is what he wants for each farmer that he does business with. As he put it, “If it doesn’t work for the farmer, it doesn’t work for us.”

The potential for technology in farming is endless. We now see programs that allow farm managers to log in to equipment remotely to determine fuel needs and production levels. Other programs allow for fields to be virtually separated, permitting the user to determine the differences in yield from one spot to the next, and what factors may have impacted those differences. This enables farmers to see yellowing spots in their field or weeds that have caused problems and work quickly to find effective solutions. As recently as five years ago, this type of data collection was delayed hours, sometimes days, before results were available to the farmer.

After being a part of the farming industry for 36 years, Precision Farm Parts has seen significant changes in technology use. The increase of technology has allowed their team members, like Matt Ellingson, to make huge impacts on the efficiency and success for each farmer that comes through their door. The example Ellingson gave is if a farmer determines a piece of equipment is hindering the ability to yield the best crop on his/her machinery, Precision Farm Parts can step in. Ellingson and his team can create a new design model for the problematic part, print the necessary parts on their 3-D printer, and get the new parts manufactured.

“It is always a good feeling knowing the parts that we create work better (for the farmer),” Matt stated. They have worked with farmers here in North Dakota, as well as Australia, the United Kingdom, Canada, and more. Since all designs are completed in-house, they know for certain that what they have created will work and fits the individual needs for each specific farmer. The word “precision” in their title reflects their drive to create a perfect piece that fits the exact needs of the customer. Precision Farm Parts is committed to constantly updating, innovating, and keeping up with the trends to find new ways to make their customers as successful as possible.

As we look at the future of farming and the role technology plays, the experts we spoke with state that we can expect significant increases in the use of artificial intelligence and automation to increase output and efficiency, allowing for advances around the world. Whether you have been at it for a while and have been slower to adapt to new technologies, or if you like to stay on top of the ever-changing technological trends within the industry, technology will continue to shape the future of farming!

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NextMarch Mania is Here. Play SRT’s Free Basketball Contest!Next

TUTORIAL/FAQ

Feb 15 2021

TUTORIAL/FAQ

Download Graphics to View Question: WiFi interference most commonly comes from three types of sources:
  1. Walls and floors blocking wireless signals
    The construction materials in your home can greatly affect wireless communication speed and range. Materials such as wood and glass don’t have much of an effect. However, denser materials such as concrete, brick, and metal can make it difficult to connect. These denser materials can also slow your network speed or even completely block wireless signals from reaching certain parts of your home. Large furniture items such as filing cabinets or bookshelves, as well as appliances like stoves or refrigerators, can also interfere with WiFi.

  2. Appliances and electronics emitting radio frequency interference
    WiFi interference can also come from other electronics and appliances that aren’t connected to your wireless network but use the same 2.4GHz or 5GHz frequencies to communicate. Examples include cordless phones, Bluetooth devices, wireless cameras, and baby monitors. Microwave ovens generate radio frequency noise as a byproduct, so if yours is located close to your WiFi router, you may notice a network slowdown or get disconnected only when you’re using your microwave.

  3. Other WiFi networks using the same channel as your own WiFi network
    Interference from competing WiFi networks is especially common in apartment buildings and other densely populated areas. WiFi networks broadcast on channels, so when nearby WiFi networks are set to use the same channel, they’ll constantly be competing with each other for limited bandwidth.
Contact SRT if you experience the effects of network interference. Technicians may be able to overcome interference by moving, modifying or upgrading WiFi networking equipment.
PrevPreviousCRAFTY IDEAS
NextTechnology Drives Farming SuccessNext

CRAFTY IDEAS

Feb 15 2021

CRAFTY IDEAS

Crafty Demo 1 - Download Graphics to View  
New Uses for Old Records
Have old records just gathering dust? Find out how to easily turn them into bookends, serving trays, bowls, or a clock.
Crafty Demo 2 - Download Graphics to View  
Cardboard Box Transformation
You just need some rope and a pillowcase to turn a cardboard box into a beautiful storage container for towels.
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